Lead Generation Executive is to identify and cultivate potential customers / leads for a business’s products or services.
Key Responsibilities
- Research and identify potential clients using online tools, databases, social media, and company websites.
- Maintain and update a lead database with accurate information.
- Use cold calling, emailing, and LinkedIn outreach to initiate contact with potential leads.
- Qualify leads based on criteria such as budget, need, and decision-making authority
- Respond promptly to inquiries and nurture interest.
- Hands on experience in utilizing the platforms like, India Mart, LinkedIn
- Track all communication and follow-ups for efficient lead nurturing.
- Schedule meetings or demos for sales executives with qualified leads
- Ensure smooth handover of leads to the sales team and track until closure
- Provide weekly/monthly reports on lead generation efforts, conversion rates, and pipeline progress.
Key Skills Required
- Looking for professionals with 1 to 3 years of relevant experience
- Experience in B2B lead generation
- A degree in B.E., BBA, BBM or MBA
- Strong written and verbal communication
- Good research and analytical skills
- Expertise in MS Office
- Persistence and resilience
- Sales and marketing knowledge